The Director of Annual Giving works closely with the Chief Advancement Officer (CAO), the Chief Development Officer (CDO) and other key members of the Advancement and Alumni Relations team to lead and set the strategic direction for the Mercersburg Annual Fund.  Their primary responsibilities include managing a team of Annual Fund staff members, supporting Annual Fund volunteers and soliciting leadership gifts to the Annual Fund. 

Job Duties:

• Leads a team to meet Mercersburg’s Annual Fund goals. 
• Creates, monitors, and evaluates the annual plan, as well as short- and long-term goals. 
• Provides status reports for internal and external distribution.
• Directs all staff activity relating to the Mercersburg Annual Fund.
• Develops direct mail, social media and digital solicitation plans.
• Secures annual gifts through personal solicitation and pledge fulfillment outreach.
• Assigns potential donors to appropriate staff and volunteer solicitors.
• Helps manage the solicitation and outreach efforts for the William Mann Irvine Society (WMIS), the school’s annual leadership giving society.
• Provides direction and assistance for special programs such as phonathons, reunions, senior class gift, Educational Improvement Tax Credit Program (EITC), etc.
• Recruits, trains, and supports volunteers who demonstrate the interest, ability and commitment to advance the Mercersburg Annual Fund including; White Key giving committee, the Giving Committee of the Alumni Council, Class Agents, and Reunion Chairs.
• With support from the Advancement Communications Manager, creates all marketing materials, appeal letters, online solicitations, pledge reminders, acknowledgement letters, etc.
• Works closely with Donor Relations to implement appropriate donor recognition programs for young alumni and leadership donors to the Mercersburg Annual Fund. 
• Writes for school publications to promote  Annual Fund priorities.
• Supports activities, initiatives and events sponsored by the Office of Advancement and Alumni Relations as needed to help reach the office goals.

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